Vegans Explore x Miami Dolphins
Partnership Brief
The Goal
One game. One year of data. Then more.
We are not coming in for a single night. The goal is to build a relationship: have a strong first outing, demonstrate what this new era of Vegans Explore can deliver, and then regroup. Gather the data. Sit down together. Figure out what a year-round collaboration looks like. This activation is how that conversation starts.
Why Opening Day against the Chiefs
The first home game of the season, against Kansas City, is the highest-profile moment available. It maximizes earned media potential, audience size, and vendor and sponsor interest. A successful activation here becomes the proof of concept for everything that follows.
Platform launches July 13. This partnership launches with it.
Vegans Explore goes live globally on July 13, 2026: South Florida, Tampa, Orlando, Atlanta, New York, Philadelphia, DMV, and London. A confirmed Dolphins partnership is announced at launch, amplifying reach from day one.
What We Are Asking For
01
Event space for the plant-based game night activation
The Overlook or equivalent private space at Hard Rock Stadium for September 27, 2026, Opening Day against the Kansas City Chiefs.
02
F&B Partner Introduction: 30 Minutes
One meeting with the Dolphins' food and beverage partner to coordinate plant-based sampling. The menu is built from existing sourced inventory. No new purchasing required..
03
Co-branding rights
Permission to promote this as a Miami Dolphins partnership event across all Vegans Explore channels, press releases, and community materials.
04
Partnership team introduction
Introduction to the relevant Dolphins partnership contact to finalize the activation structure, vendor approvals, and logistics.
What the Dolphins Receive
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F&B consultation at zero cost
Plant-based menu built from existing inventory. Real purchase data from a new consumer segment delivered in a full report within 48 hours post-event.
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Three-month promotional campaign
Full-stack media push: co-branded press release to 1,000+ media contacts, weekly social content, 25–35 influencer ambassadors with affiliate links, in-person community lead-up events, and paid social amplification across 8 city markets.
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National earned media
"First NFL plant-based game night" is a national story in food, wellness, and sports media. The Dolphins are at the center of it with no additional marketing spend.
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Permanent content archive
The activation is documented and archived on vegansexplore.com. The Dolphins stay in the VE content cycle as the team that said yes first, promoting the partnership in perpetuity.
Platform Reach
20K+
Organic Social
Reach Game Day
Reach Game Day
200+
Influencer
Partners
Partners
8
City Markets
Activated
Activated
100K+
Cumulative
Podcast Reach
Podcast Reach
Vendor Ticket Model
Each vendor receives a ticket allotment as part of their participation fee. This drives group sales, fills the room with their audience, and adds immediate value to the deal. Sponsorship collaboration is built on top, opening the door for co-branded activations and shared promotional reach. An agreed-upon revenue structure ensures both sides benefit.
Vendor Receives
- Ticket allotment included in participation fee
- VE-designed bag inserts and branded materials
- Audience exposure via VE + Dolphins co-promotion
- Passport station presence for engagement
Sponsorship Layer
- Co-branded activation with both VE and Dolphins
- Social promotion across all VE channels
- Revenue split on agreed percentage
- Access to post-event market research report
Track Record
Miami HEAT / Kaseya Center, 2021
South Florida's first Vegan sports arena event. We built a full campaign, sold out our ticket allotment, packed the arena with plant-based fans, and got skybox access. That night led to Full Bloom becoming a permanent Kaseya Center vendor.
Miami Dolphins / Hard Rock Stadium, 2021
Our first Dolphins game day. Ran a focused pilot, sold our ticket allotment, and learned exactly how Hard Rock Stadium operates. We put down a $250 deposit that is still on file. We never walked away.
What We Bring Now (2025 vs. 2021)
10 Years
Market Knowledge
Over ten years of relationships, research, and two real sports arena activations in South Florida.
Full
Media Production In-House
LESARUSS Media produces campaigns, content, and storytelling entirely in-house at scale.
Live
Platform Launches July 13
A global Vegan platform with directory, events, community, and app, launching July 13 in 8 cities worldwide. This partnership launches with it.
30 Years
Network and Connections
Over a decade of relationships within the plant-based, Vegan, and wellness community worldwide.
On Nonprofit Structure
Contact
Sean A. Russell, Founder, Vegans Explore
srussell@lesaruss.com · vegansexplore.com