Plant-Based
Game Night.
September 27. Opening day. The Miami Dolphins host the Kansas City Chiefs at Hard Rock Stadium. This is the moment: a plant-based game night, open to all fans, with F&B sampling stations and the energy of a community that already loves this team - and now has a reason to show up louder than ever. Vegans Explore is built to make it happen.
Prepared for Miami Dolphins Leadership | Vegans Explore x LESARUSS | Confidential | June 2026
The Dolphins
Own This Market.
No One Else Has.
The plant-based consumer is one of the fastest-growing segments in American sports. They spend. They travel. They bring their groups. And right now, they are actively choosing to skip the stadium because no NFL team has built anything for them. The Miami Dolphins can be first, and opening day against the Kansas City Chiefs on September 27 is the right moment to make that statement. We bring the audience. You bring the stage.
We Have
Done This
Before. Twice.
This is not a first-time pitch. We have activated inside two major South Florida sports venues. We sold out tickets at one. We ran a pilot at the other and walked away with everything we needed to come back and do it right. Click each card to see the details.
Laid the Groundwork.
Built This Pitch.
We Are Not
the Same
Organization.
In 2021, we showed up as a community-driven activation. Today, we are a full platform with a media production company, a technology stack, a live directory, and a network of US cities plus London launching July 13. The asset we bring to this partnership is categorically different from what we had five years ago.
Years of Market Knowledge
Over ten years of relationships, research, and two real sports arena activations.
Media Production In-House
LESARUSS Media produces campaigns, content, and storytelling entirely in-house at scale.
Platform Launches July 13
A global Vegan platform with directory, events, community, and app launches July 13. This partnership launches with it.
Network and Connections
Thirty years of relationships within the plant-based, Vegan, and wellness community worldwide.
The Platform
We Have
Already Built.
Five years of content, community, and growth across every major channel. The numbers below are confirmed, platform-verified figures. Not projections. Every channel is active, audience-owned, and ready to amplify your brand on game day.
Three Pillars.
One Game Day
They Remember.
Gates open. The Overlook fills with plant-based vendors, sampling stations, and Vegans Explore community members from across South Florida and beyond. This is not a booth or a side event: it is the pre-game destination for a fan segment that has never had a reason to show up early. Three connected pieces make it work.
The Overlook Activation
Vendor stations, F&B sampling, fresh fruit tastings, plant-based bites, and community programming, open to all Dolphins fans. 200-500 attendees. Two hours pre-game. A real destination that makes fans arrive early and stay engaged.
The Community Campaign
Three months of promotion before a single fan walks in. Social, email, influencer ambassadors, community events, press releases to 1,000+ contacts, and paid amplification across 8 city markets. Opening day against the Chiefs is the story. We make sure everyone hears it.
The Content Archive
Every moment documented. Live coverage during the event, a full recap on the VE platform, and ongoing promotion that keeps the Dolphins in our content cycle long after the season ends. Everything built on September 27 lives permanently and continues driving new audience to the Miami Dolphins.
The Vendors
Are the Experience.
Vegans Explore curates and coordinates every vendor. These are vetted plant-based businesses our audience already knows and trusts. When a VE vendor shows up, their community shows up with them. Every station is a reason to stay, engage, and come back.
Curated and Vetted
Every vendor is hand-selected. Plant-based businesses, local food brands, and wellness companies our community already knows. When a VE vendor shows up, their audience follows.
F&B Partner Sampling
The Dolphins' F&B partner activates alongside us. Their plant-based items reach the exact audience most likely to order them inside the stadium. Real feedback, delivered to your team within 48 hours.
Hosted by Sean A. Russell
VE founder and familiar community face hosts the activation. A trusted voice the fans know and showed up for. That energy cannot be manufactured. It is built over years of community work.
Vendor Ticket Allotments
Each vendor receives an allotment of tickets as part of their participation fee. This drives group sales, fills the room with their audience, and adds immediate value to the deal. Sponsorship collaboration is built on top of that, opening the door for co-branded activations and shared promotional reach.
Every Ticket Comes
With $250 in Value.
Every ticket to the VE Opening Day Activation is a ticket to the game and a ticket to an experience. Attendees receive a co-branded VE x Dolphins tote bag filled with curated value from our vendor and sponsor network, making this the most compelling first Dolphins game anyone has ever attended.
- → Co-branded VE x Dolphins tote
- → Vendor vouchers & gift certificates
- → Sponsor product samples
- → Local business promotions
- → Activation passport
- → Raffle entry for headline prize
- → Vendors pay placement fee
- → VE designs & produces all materials
- → Vendor approves, we fulfill
- → Stamps passport at station
- → Completed passport enters draw
- → Everyone walks away with value
One Game.
One Year of
Data. Then More.
The goal here is not a one-night event. We are coming in to build a relationship - have a strong first outing, show what this new era of Vegans Explore can do, and then regroup. Gather the data. Sit down together. Figure out what a year-round collaboration looks like. This activation is one of the ways we start that conversation.
A First Outing Built to Earn the Next One.
Vegans Explore runs the full activation - vendor curation, community drive, F&B sampling coordination, influencer outreach, and the three-month promotional campaign. The Dolphins provide the stage. We leave with everything we need: attendance numbers, audience feedback, F&B data, and content. Then we come back and show you what the next step looks like.
The Numbers
Behind the
Partnership.
Every figure below comes directly from the Vegans Explore platform. These are confirmed data points, not projections, reframed around the value the Dolphins capture the moment this partnership is confirmed.
Six Assets.
One Activation.
Zero Risk.
The Dolphins are not doing a favor. They are acquiring a new audience segment, a national media push, real F&B market data, and a content archive that promotes the Miami Dolphins partnership in perpetuity. Plant-based consumers and fans with food allergies represent a far larger pool than strict Vegans alone. This activation speaks to all of them, and the Dolphins own the story.
Buyers
Media
Research
$5B
$8B
$15B+
Vendor Pipeline
Event
Data
Permanent
Content Archive
Activation
The Dolphins
Set the Terms.
We Deliver.
A straightforward structure with four asks and four deliverables. Every commitment is measurable. Enter your details below to unlock the full partnership breakdown.
Concept Confirmed
The activation model and the September 27 date are defined. The concept is clean and the opportunity is clear. Vegans Explore is ready to move the moment the Dolphins are.
Partnership Team Introduction
We connect with the partnership team to align on vendor approvals, sponsorship structure, event space, and co-branding. Any nonprofit contribution paperwork is handled here.
F&B Partner Coordination
30-minute session with the F&B partner. We confirm sampling structure and menu coordination. Low lift: they tell us what they have, we build the activation around it.
Lock It and Launch
Agreement confirmed. Campaign activates immediately. Three months of promotion, vendor coordination, and influencer ambassador outreach - all building to September 27, opening day against the Kansas City Chiefs.
What We Are
Asking For.
What You Receive.
What We Are Asking For
- →Event space for the plant-based game night activation on September 27
- →Introduction to the F&B partner for sampling coordination (30 minutes)
- →Co-branding rights to promote this as a Miami Dolphins partnership event
- →Partnership team introduction to finalize activation structure and vendor approvals
What the Dolphins Receive
- →F&B consultation: plant-based menu built from existing sourced inventory, no new purchasing required
- →Three-month promotion campaign across social, email, app, paid ads, influencers, and in-person events
- →Full market research report delivered within 48 hours post-event
- →National community promotion across 8 city markets at global platform launch scale
On the Nonprofit Structure
Vegans Explore is in the process of securing 501(c)(3) nonprofit status, with filing expected complete before the event date. Any contribution from the Miami Dolphins organization can be structured as a tax-deductible charitable donation. If our 501(c)(3) is still pending at time of agreement, we have established nonprofit partners ready to process on our behalf, providing a clean, low-friction approval path for your organization.
On Collaborative Sponsorships
Vegans Explore and the Miami Dolphins bring sponsorship opportunities to market together. Both sides bring deliverables. Both sides bring audience. We split revenue on an agreed percentage: consistent, transparent, fair. National brands get something rare: a curated plant-based audience inside an NFL venue, with a platform that keeps reaching them year-round. Sponsorship tiers are custom and built around what each side can genuinely deliver.
