Community Spotlight
Jordan David of Conscious Muscle on Building a Five-Acre Animal Sanctuary While Running a Business | Ep 014 | SoFlo Vegans Podcast
Conscious Muscle founder Jordan David gives a tour of his new five-acre animal sanctuary expansion in Loxahatchee, and speaks candidly about the $500 bet that made him go vegan, a violent and unstable upbringing, and how funding a sanctuary through coaching, apparel, and supplements became his life's central purpose.
Topics Covered
- How a $500 bet from a training client -- find one credible scientific reason not to go vegan by Friday -- led Jordan to research nutrition and go vegan on the spot
- Building a small sanctuary on an acre and a half with rescued pigs, goats, chickens, turkeys, and rabbits, then investing his entire savings into a new five-acre Loxahatchee property to keep growing sustainably
- Balancing a divorced-dad family life, an online coaching and apparel business, and daily sanctuary chores through meditation, gratitude journaling, and accepting that not every day runs smoothly
- A candid account of a childhood marked by a mother's heroin addiction and death, a father's incarceration, being stabbed six times, and how his daughters transformed his sense of purpose
- Why Jordan calls social media follower counts a video game with no inherent meaning, and how he tries to stay grounded in an authentic, purpose-driven message instead
- The Conscious Muscle apparel and CM Supplements business model, which donates 10% of profits to other sanctuaries every month on top of directly funding his own
- Practical fundraising advice: using Patreon so a sanctuary's roughly $4,000 monthly overhead can be covered by many small recurring donations rather than one-off gifts
- His closing philosophy: being vegan doesn't make you better than anyone else, it just makes you different in ways that are better
About the Guest
Jordan David is the founder of Conscious Muscle, a vegan fitness coaching, apparel, and supplement brand that funds and operates a growing animal sanctuary in Loxahatchee, Florida.
On this episode
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