Juicy Marbles and the Art of Familiar Food, with Vladimir Mićković

In this episode of the Vegans Explore Podcast, we sit down with Vladimir Mićković, co-founder and Chief Brand Officer of Juicy Marbles, for a thoughtful conversation about food, identity, and why familiarity plays such a powerful role in shaping what we eat.

Vladimir shares the origin story of Juicy Marbles, including why the brand launched with premium whole cuts like fillet steak rather than burgers, and how texture, marbling, and crust became central to its mission. He explains how great food can invite curiosity without challenging people’s identity, and why leading with taste often creates more impact than leading with labels.

The conversation also explores clean-label innovation, European nutrition standards, managing symbolism in branding, and how compassion and patience can help advance the food system. This episode goes beyond product talk and dives into philosophy, communication, and building a future where plant-based food meets people exactly where they are.

Topics Covered

• Why Juicy Marbles chose premium whole cuts as their entry point
• The role of texture, marbling, and crust in plant-based food
• Clean labels, nutrition, and the Nutri-Score system
• Branding, symbolism, and avoiding identity-based resistance
• Reaching beyond Vegans without abandoning values
• Compassion, curiosity, and creating real-world impact

About the Show

The Vegans Explore Podcast is on a mission to record a new episode every day until November 1, 2026, spotlighting Vegan topics, changemakers, nonprofits, and brands from around the world. Explore additional episodes.

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