Veganuary started in 2014 as a simple idea: invite people to try Vegan living for one month, without pressure or perfection. What began with just a few thousand participants in the UK has grown into a global movement reaching tens of millions of people each year.
In this episode, we explore how Veganuary was founded, why its accessible and supportive approach resonated so widely, and how participation has steadily increased over time. We break down the data behind Veganuary’s growth, address questions about hype versus lasting impact, and examine how the campaign has influenced food culture, businesses, and public awareness of plant-based living.
We also discuss common criticisms, including whether Veganuary has peaked or simply evolved, and why long-term cultural shifts often look quieter than viral moments. Finally, we share practical ways listeners can raise awareness, support the campaign, and carry the spirit of Veganuary beyond January, wherever they are on their plant-based journey.
This episode offers context, clarity, and perspective on why Veganuary continues to matter in the modern Vegan movement.
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The Vegans Explore Podcast is on a mission to record a new episode every day until November 1, 2026, spotlighting Vegan topics, changemakers, nonprofits, and brands from around the world. Explore additional episodes.
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