In this episode of the Vegans Explore Podcast, Sean A. Russell explores the European Union’s renewed effort to restrict plant-based and lab-grown meat companies from using everyday food terms like burger, milk, yogurt, and cheese. We discuss how this proposed legislation could reshape product labels, disrupt store shelves, and slow down sustainable food innovation. Listeners will hear about Paul McCartney’s involvement, the growing pressure from Big Ag, and how similar laws could spread to the United States. We also clarify why the United Kingdom would not be affected since it is no longer part of the EU.
What the EU is proposing
A breakdown of the plan to limit plant-based and cultivated meat companies from using familiar terms like burger or oat milk.
Why Big Ag is pushing for it
How traditional agriculture groups are using legislation to slow the rapid growth of plant-based alternatives.
Paul McCartney’s advocacy
He joined organizations like ProVeg to push back against restrictive language laws.
Impact on store shelves
What could smaller companies, importers, and international brands face if forced to redesign all packaging?
Global ripple effects
How an EU decision could influence future food labeling laws in the United States.
Why the UK is omitted
A reminder that these rules would not apply to the United Kingdom.
What this means for the future of food
This debate is really about the long-term direction of sustainable food systems.
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The Vegans Explore Podcast is on a mission to record a new episode every day until November 1, 2026, spotlighting Vegan topics, changemakers, nonprofits, and brands from around the world. Explore additional episodes.
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