In this provocative and entertaining episode, Sean A. Russell reenacts the now-viral Reddit AMA from an anonymous user who claimed to be a former employee of a meat industry trade group. According to the AMA, their job was to spread misinformation online to discredit Veganism. Their identity cannot be verified, and this reenactment is for entertainment and media literacy awareness only. Through a structured interview format, Sean explores the alleged tactics, motivations, and strategies behind online anti-Vegan messaging.
1. Opening Disclaimer and Context
- Why this AMA captured attention
- The importance of critical thinking
- The interview is fictionalized and unverified
2. Who the Anonymous Poster Claims to Be
- How they allegedly got hired
- Why they quit
- Their feelings about guilt and ethics
- What the job reportedly paid
3. Alleged Strategies to Discredit Veganism
- Cherry-picked nutrition talking pointS
- Crop death exaggerations
- Fruit fear and glucose myths
- “Plants feel pain” narratives
- Lab-grown meat misinformation
- Reinforcing Vegan stereotypes
- Amplifying Big Vegan conspiracies
4. Methods of Manipulation
- Creating multiple Reddit accounts
- Pretending to be ex-Vegans
- Stirring drama within the movement
- Targeting left-leaning spaces
- Why Reddit was the number one focus
5. Industry-wide Context
- Connections to tactics in tobacco, oil, and alcohol
- The role of PR firms
- Why misinformation thrives online
- Parallels with foreign policy forums
6. Reflections from the Anonymous Source
- Their current views on Veganism
- Their advice for exposing wrongdoing
- Why skepticism is healthy and necessary
7. Closing Thoughts
- Why media literacy matters more than ever
- The importance of questioning narratives
- Invitation to explore more at VegansExplore.com
Featured Content
Read the viral Reddit AMA that inspired this episode.
About the Show
The Vegans Explore Podcast is on a mission to record a new episode every day until November 1, 2026, spotlighting Vegan topics, changemakers, nonprofits, and brands from around the world. Explore additional episodes.
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