In this episode, Sean A. Russell explores what happens when beloved Vegan brands are acquired by larger companies. The conversation centers on the breaking news of Happy Cow’s acquisition and the community’s concern about what this means for the future of the world’s biggest Vegan directory. Sean breaks down cautionary tales like Miyoko’s Creamery and The Vegetarian Butcher, mixed cases like Follow Your Heart, and success stories from Slutty Vegan, Deliciously Ella, and Love Life Café. This episode gives founders practical guidance on protecting their mission, their community, and their creative control as the Vegan movement continues to attract major investment.
The Bigger Picture
- Why acquisitions can shift a mission
- How influence and ownership shape a brand’s direction
Happy Cow Acquisition
- Why the news shook the global Vegan community
- Layoffs, new ownership, and unanswered questions
- Concerns about listings, verification, ads, and platform transparency
Miyoko’s Creamery
- Miyoko Schinner raised over forty five thousand dollars to buy back her brand
- Despite overwhelming support, she lost the bid
- Changes in quality and messaging after her exit
The Vegetarian Butcher
- From independent brand to being owned by one of the largest meat companies in the world
- The conflict between mission and ownership
Follow Your Heart
- A more balanced example
- Brand identity mostly preserved, but long-term impact unknown
Slutty Vegan
- Pinky Cole temporarily lost control
- Regained ownership through restructuring
- Came back stronger and more aligned
Deliciously Ella
- Successful acquisition due to aligned values
- Founders remained involved in leadership
Love Life Café
- Miami success story
- Veronica Menin and Diego Tosoni reclaimed control after economic changes
- Returned to their roots with community support
Takeaways for Founders
- Protect your mission legally
- Stay visible to your community
- Choose aligned partners
- Be transparent
- Know your creative and cultural value
About the Show
The Vegans Explore Podcast is on a mission to record a new episode every day until November 1, 2026, spotlighting Vegan topics, changemakers, nonprofits, and brands from around the world. Explore additional episodes.
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