How V Collective Is Redefining Vegan Shopping

Sean A. Russell sits down with V Collective founder Maday Rodriguez live from the Plant Based World Expo. They explore her journey to Veganism, the early seeds planted by the people around her, and the single book that shifted her path. Maday opens up about building V Collective from scratch as a solo founder, why conscious shopping matters, and how she curates ethical products with intention. The conversation highlights the power of community, the heart behind value-driven brands, and the shared mission between V Collective and Vegans Explore.

1. Maday’s Vegan Origin Story

The subtle influences that shaped her early understanding
The book that changed everything
How her personal awakening guided her mission

2. The Birth of V Collective

Why she created a conscious shopping brand
How she curates ethical, Vegan products
Building a values-centered business from the ground up

3. The Challenges of a Solo Founder

Balancing operations, vision, and creativity alone
What kept her committed during difficult seasons
Lessons learned in resilience and purpose

4. Conscious Shopping and Ethical Storytelling

Why mindful purchasing matters
How stories behind products shape consumer behavior
Bridging education and empowerment through retail

5. Community as the Heart of the Movement

How V Collective nurtures connection
Why welcoming people at every stage matters
The shared values between V Collective and Vegans Explore

6. Partnership and Growth Opportunities

Ways brands can collaborate with V Collective
How collective visibility elevates the movement
Inviting early adopters into the Vegans Explore Passport community

Featured Mentions

About the Show

The Vegans Explore Podcast is on a mission to record a new episode every day until November 1, 2026, spotlighting Vegan topics, changemakers, nonprofits, and brands from around the world. Explore additional episodes.