Is the word “Vegan” accelerating change, or unintentionally slowing adoption?
In this episode, we explore the branding, psychology, and marketing dynamics behind one of the most powerful and polarizing words in modern culture. From its ethical origins with Donald Watson and The Vegan Society to the rise of “plant-based” and “plant-forward” language, we unpack how terminology influences perception, resistance, and behavior change.
Topics Covered
- The origin and purpose of the word Vegan
- How branding shapes emotional response
- Why identity shifts are harder than behavior shifts
- The psychological difference between “Vegan” and “plant-based”
- Whether rebranding expands reach or dilutes philosophy
- How movements grow through layered entry points
- Strategic communication for long-term impact
At the core, this conversation asks a bigger question:
Do we protect the label, or expand the mission?
If the goal is real-world impact, then understanding how people hear us is just as important as what we believe.
About the Show
The Vegans Explore Podcast is on a mission to record a new episode every day until November 1, 2026, spotlighting Vegan topics, changemakers, nonprofits, and brands from around the world. Explore additional episodes.
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