Business Spotlight

How V Collective Is Redefining Cruelty-Free Shopping, One Vegan at a Time

At Plant Based World Expo in New York, Vegans Explore founder Sean A. Russell sits down with Madai Rodriguez, the entrepreneur behind V Collective, a cruelty-free lifestyle shop and one of the platform's community partners.

Vegans Explore Podcast

Episode 35 · Dec 5, 2025 · 18 min

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From Personal Journey to Public Storefront

Madai walks through her own vegan origin story and how it shaped V Collective's approach to sourcing beauty, home, and lifestyle products without animal testing or animal-derived ingredients. The goal, she explains, is making cruelty-free shopping feel accessible rather than niche.

A Partnership Built on Amplification

The conversation is a preview of what Vegans Explore hopes to do at scale: connect vegan-owned businesses with a wider audience through its directory and tour stops, rather than leaving small brands to compete for visibility alone.

For a shopper trying to build a fully cruelty-free routine, V Collective is one more proof point that the infrastructure for ethical consumer choices keeps getting stronger, one founder-led business at a time.